Examples of Videos that Your Site Need to Have
You find that the more significant percentage of web users are more interested in video than text content. This is because video catches the eye as well as keeping the visitors longer in your page which in turn increases your rank by the search engine. Besides, it is also critical that you post the right type of video if you want to get better results. Because of that we are going to look at the vital videos that you should have in your site.
The first that you should have is the one that features your brand story. One thing that I know is that probably you have about me page on your site, and this will not present your brand effectively. You find that you can make your about me page effective by turning it into a video. Of which you will have to shoot the narrative into your preferred style and then integrate it into your current brand story. You can as well enhance it by updating the pages visual layout and style. The essential thing is to make your video into a more thorough production that will attract large number viewers.
Apart from that, we also have a video containing product demos. This will require you to show your customers your products while they are in use. This is different from the traditional way of demonstrating the products as a promotional strategy. For that matter, you should post up videos of some of your prominent products as this is a surefire way of winning their trust. For that matter, you should make sure that the videos are not long but around ten to fifteen minutes is enough. The best and effective demos should be combined with the testimonials from the clients.
Apart from that, you should also include how-to and expert tips. You find that the best way to convert potential customers is to teach them about your products. You find that they are more likely to trust you when they understand that your company is the leading expert in its industry. It is has been proven that this is the primary reason why videos perform as well as they do across both generic and custom websites. Therefore, you need to teach your customers to trust you through how-to videos and expert tips.
Not only that but you should also have videos of industries and company news. It is essential to note that majority of customers would like to keep up with their favorite company by knowing what is new and the progress that you are making with the products that they are already interested in. Because of that it will be convenient to keep them updated with news videos.