Benefits Of Strong Keyword Research To Achieve Profitable PPC Campaigns
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With figure of up to 90{26d28cabc9b729fd1037b555462a72a61d3202ba35dcf7755dc441d9f2428190} of Americans shopping online annually most of us Americans do not view past the first page of the search results when they are looking for items to buy.?It is for this very reason that any business that fails to land on the first page of a search engine risks losing a lot of potential customers.
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Pay per click abbreviated as PPC is one of the best ways that a business can achieve to be at the top of the search engine results.?Your plan will be successful if you ensure that use the right keywords when implementing PPC for a business as PPC goes beyond placing ads online.?To gain better understanding of the importance of PPC keyword research and why it is essential in your online campaign to keep reading this article.
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In PPC the business owner only gets to pay for the advertisement when there is a click.?When searching for anything online it is quite likely that you will get search results that are relevant and those search results will appear in the form of advertisements.
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There are different forms of PPC advertising, and the most common one is they paid search advertisement.
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When you notice that an advertisement appears at the top of the page it is important to note that it does not mean that the business paid more for that advertisement, but it means that they chose the right keywords.?The use of algorithm calculations ensures that you find the best keyword relevant to your business during the bidding process.
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There are three main types of keywords involved in PPC marketing.?There are three types of keywords which include the head keyword, mid-tail keyword and the long-tail keyword.?Head keyword is quite competitive especially since it is the use of one keyword.?The mid-tail keywords are more descriptive compared to their head keyword.?On the other hand long-tail keywords are usually consisting of at least three to five words that are quite specific.
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Keyword research is where you bid on specific keywords that they are specific to the advertisement you are placing online.?As mentioned before in PPC advertising you get to pay anytime someone clicks your advertisement, therefore, we want to ensure only remaining relevant searches that increase the chances of directing traffic to your website.
Conducting keyword research is the only guarantee of having a successful SEO campaign for your business.?You get an understanding of the keywords used by your direct competition and also get to gauge how possible it is for it to appear at the top of the search.