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Five Ways to Benefit from Marketing Videos

Internet speeds are getting faster and faster as online videos soar higher than ever in popularity. Ordinary smartphones now even have video cameras boasting a whole range of pro features. So what are the factors involved behind the scenes?

To begin with, these marketing videos are very easy to make these days. If you have a smartphone, you can shoot and edit! Videos are a personal channel too. You can establish a more intimate and personal relationship with your audience – and thus get more likes and shares on social media – as opposed to using text exclusively. You can convey more in a lot less time using marketing videos than just words.

As far as marketing videos is concerned, here are the top uses and advantages it has to offer your business:

Featuring FAQs

Using videos, you can tackle those frequently asked questions on your website. Without a doubt, your customers will love you for this (who wants to read blocks of text?).
Video Chats

When it comes to making an emotional connection with your customers, there’s nothing quite like connecting your brand to a human face. Once they shifted to video chats, several companies have noticed a remarkable increase in their customer satisfaction rates.

Greater Social Media Engagement

As mentioned earlier, videos are usually liked and shared more on social media compared to posts that are mainly text. This is clearly a superb way of making noise for your brand, especially now in the digital generation where we belong.

Product How-To’s

There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. You can tell people what to do, but when you show them, it just makes the process a thousand times more efficient.

More Credibility

Compared to a written review, a video testimonial sure exhibits more credibility. Viewers can be sure it’s real people. For a long time now, online marketers have been using video testimonials.

Wider Audience Reach

There are no less than 4 billion page views on YouTube, and that’s every single day – not to mention the engaged audience. It’s second only to Google, and people go to YouTube for a variety of reasons, including checking out a product or service. That means it’s a haven for marketing videos.

Increased Email Open Rates

One of your biggest assets as a business in the digital world is your opt-in email mailing list. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos sent through emails are some of the best and proven methods of pulling up those rates.

Increasing Conversions

Finally, adding a video on a landing page is a known technique for increasing conversions – which is what every business wants at the end of the day – based on actual statistics.