It is advantageous to own a hotel on the main highway because of the full attention that it gets. The number of licensed drivers is always growing due to the stability of the truck driving jobs, and they can also form the bulk of your clientele when you know how to attract them to your hotel premises. The article highlights some of the best ways to take care of the untapped market of professional drivers.
Opening 24/7 reception can ensure that you tap into the market of professional drivers. It is crucial to have a schedule of employees who will operate during certain times to ensure that the professional drivers are well catered for even if they’re waking up early.
Having special daytime rates can make your hotel to be a favorite among the long-distance truck drivers. In an instance whereby the driver does not take so many hours in the bed such as spending some hours in a day, then it is essential to offer them the special prices.
Hotels which have the continental breakfast in their schedule are one of the leading as you can easily attract several numbers of drivers. When you do not have sufficient staff it is crucial to come up with an alternative such as issuing the key to the small pantry so that they can get the microwave, toaster and several other services.
You should invest in the parking lot and ensure that it is sufficient enough so as to accommodate multiple trucks. When you have ensured that everything is in order, you need to know how you will advertise your services appropriately. Coming up with strategic announcements can ensure that most of the drivers get to know about your services and below are some of the ideas to utilize.
You will always be sure of reaching your target market of the professional drivers when you use the radio advertisement. Most of the drivers always switch on their radios and therefore it is easy to reach them, and you can also avoid the prime-time which is expensive and go for the late hours or early mornings to reach your demographics.
You can get a full number of professional drivers when you identify the leading trucking companies and partner with them and also have a targeted place to market such as the rest stops. The drivers will always want dedicated customer care and therefore the need to train your staff so as to offer the perfect service.
Most of the drivers spend long days on the road, and they can be the toughest clients to deal with, and therefore you need to give them attention. With the number of professional driving increasing, you should ensure that you make them as your prime target in your hotel and know how to develop the discounts and offers so that your hotel becomes enticing enough.
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